How to Adjust Your Affiliate Marketing Strategy Quickly

13 May 2020

By Relebohile Kobeli – Digital Campaign Specialist

Coronavirus has had a capacious social and economic impact on the world, consumer behaviour has drastically changed. The whole world population has had to make adjustments in their personal and professional lives.

Affiliate marketers are no exception to the rule, as we all try and figure out what the long-term impact of the pandemic will be on the economy.

Online retail has been one of the constantly changing industries recorded during the pandemic. Recorded highs due to the panic buying of certain products such as food and cleaning supplies and a decrease as people cut back on their consumer spending to combat the uncertainty that precedes them. However, the long term impact on overall online retail and e-commerce remains to be seen.

The pandemic has set course for agility and flexibility. As priorities change on a daily and even on an hourly basis, as one of the best affiliate programmes in South Africa, we know the importance of keeping abreast of change all the time. We have put together strategies that affiliate marketers can adopt to rise above the constant changes.

We are here for you

Aff_coza’s account management teams are continuously monitoring network trends and data to infer what’s working and what’s not so you can optimize your campaigns better.

Our account managers are looking at data and making recommendations based on opportunities that arise as changes to the Lockdown and our business are made. These shifts often result in a change to KPIs, hence the importance of constant communication with your account manager so that they can help you identify new opportunities.

Test different campaigns from your preferred

Certain campaigns might present a better opportunity to connect with people who are shifting their content consumption habits. We have seen a drastic increase in CottonOn and Netflorist since restrictions on e-commerce have been lifted. 

Our account experts say that being open to testing new campaigns that you might not otherwise work with regularly, such as e-commerce which is seeing spikes in traffic right now, could provide you with opportunities to get in front of consumers who are ready and willing to engage and use your affiliate links while also potentially introducing you to new audiences.

Consumer behaviours are changing as such you as an affiliate marketer need to change your short and long term goals. Helps Affiliate Partners Monetize Their Online Traffic

Joining Aff_coza Partners is very simple and straightforward, you simply sign up FREE to our affiliate program by visiting in order to start promoting our offers ranging from loans, insurance and e-commerce. Our Partner Acquisition executive reviews each application and approves them soon afterwards. We accept affiliate applications from any country and welcome traffic from all geographies.

Affiliates, you can join program today FREE of charge here.

We have a variety of offers across all verticals lined up that your affiliate program can capitalize on with the right strategy. Make sure to register as an affiliate or login in to your affiliate account to start working on your income goals.



Covid-19 South Africa

For information about the SARS-CoV-2 virus and the disease it causes, plus statistics on its spread in SA and related government press releases go to